Kia whakatōmuri te haere whakamua

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My past is my present is my future

We're passionate about our beautiful Māori culture and using augmented (AR) and mixed (MR) technologies as a tool for encouraging cultural (re)connection with traditional knowledge (mātauranga), and the normalisation of te reo Māori.

 
We work with Iwi, community and organisations to create opportunities to connect people to culturally significant sites, highlighting the value of Māori knowledge and its application within present settings.

ARA is on a mission to build a distinctly Māori digital technology business and grow Māori (and iwi-specific) opportunities for tourism, education, and enterprise.