Why we do, what we do
ARA Ltd was established in February 2018 with the aim of enhancing cultural (re)connection, interactions with whakapapa and whenua (land), and the normalisation of te reo Māori through innovative applications of technology.
By focusing on the interface between traditional mātauranga (knowledge) and augmented and mixed realities (AR & MR), we hope to provide the community with interactive experiences that promote health and wellbeing and bring together culture and technology.
Our digital platform is designed to share the stories of Iwi, and all indigenous cultures, during pre-colonisation times. We want to preserve and share the stories that our tūpuna (ancestors) told, and passed on for generations. The stories that talk about the importance of the Maramataka (Māori Lunar Calendar) and the environment. The stories that we are slowly losing with the passing of our elders.
Our ultimate goal is to build a distinctly Māori, tech company and create innovative activations that help increase Iwi-based tourism opportunities and encourage Māori cultural enterprise.
Who are we?
Co-founder/Chief Executive Officer (CEO)
Mastering the art of disruption
Developing innovations for the future
Designing digital experiences for the benefit of the community and future generations.
Ko tēnei taku pēpeha ki te taha o tōku papa
Ko Taranaki tōku maunga
Ko Urenui te awa
Ko Tokomaru te waka
Ko Ngāti Mutunga tōku iwi.
Ko tēnei taku pēpeha ki te taha o tōku māma
Ko Tutamoe te maunga
Ko Wairoa, me Kaipara ngā awa
Ko Mahuhuterangi te waka
Ko Ngāti Whātua, me Te Rarawa, me Ngapuhi, me Ngāti Mahuta ōku iwi.
Dr. Isaac Warbrick
Co-founder/Chief Operations Officer (COO)
Blender of the old and the new
Connector of culture and innovation
Linker of stories and applications
Proposer of great (and random) ideas
Above average husband, and father of 5
"Whaia te iti kahurangi”
Ko Arawa te Waka,
Tarawera te maunga
Ko au te uri o Ngati Rangitihi, Ngati Te Ata, Te Mahurihuri hoki
Chief Technology Officer (CTO)
Building digital environments
Mastering the future of digital play
Designing a new generation of online games
Ko Manaia te maunga
Ko Whangarei te awa
Nō te Kaokaoroa o Patetere ahau
Ko Tipene tōku whanau
Jnr Software Developer (JSD)
Explorer of the digital and physical
Cultivator of small ideas
Conqueror of audio soundscapes
Ko Ruapehu tōku maunga
Ko Whanganui tōku awa
Ko Te Ati Hau Nui A Paparangi tōku iwi
Ko Koriniti tōku marae