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Why we do, what we do

ARA Ltd was established in February 2018 with the aim of enhancing cultural (re)connection, interactions with whakapapa and whenua (land), and the normalisation of te reo Māori through innovative applications of technology.

 

By focusing on the interface between traditional mātauranga (knowledge) and augmented and mixed realities (AR & MR), we hope to provide the community with interactive experiences that promote health and wellbeing and bring together culture and technology.

 

Our digital platform is designed to share the stories of Iwi, and all indigenous cultures, during pre-colonisation times. We want to preserve and share the stories that our tūpuna (ancestors) told, and passed on for generations. The stories that talk about the importance of the Maramataka (Māori Lunar Calendar) and the environment. The stories that we are slowly losing with the passing of our elders.

 

Our ultimate goal is to build a distinctly Māori, tech company and create innovative activations that help increase Iwi-based tourism opportunities and encourage Māori cultural enterprise.

 
E te whānau o ARA Journeys
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Amber Taylor

Co-founder

Chief Executive Officer (CEO)

Ko tēnei taku pepeha ki te taha o tōku pāpā. Ko Taranaki tōku maunga. Ko Urenui tōku awa. Ko Ngāti Mutunga me Te Āti Awa ōku iwi.

Ki te taha o tōku māmā. Ko Tutamoe tōku maunga. Ko Wairoa me Kaipara ōku awa. Ko Ngāti Whātua me Te Rarawa ōku iwi.

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Ben Kenobi

General Manager, Digital Operations

​Ko Manaia te maunga

Ko Whangarei te awa

Nō te Kaokaoroa o Patetere ahau

Ko Tipene tōku whanau

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James Brooks

Software Developer

Early Career

​Ko Ruapehu tōku maunga

Ko Whanganui tōku awa

Ko Te Ati Hau Nui A Paparangi tōku iwi

Ko Koriniti tōku marae.

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Dr. Isaac Warbrick

Co-founder / General Manager, Indigenous Innovation

​"Whaia te iti kahurangi”

 

Ko Arawa te Waka,
Tarawera te maunga
Ko au te uri o Ngati Rangitihi, Ngati Te Ata, Te Mahurihuri hoki

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Weber Li

Lead Programmer / Game Developer

​tsa̍p tueh tsiam suann sī án suann

thâu tsîng Khe sī án khe

guá lâi tsū Taiwan

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Maddison McNally

Gen-Z Content Creator

Student in training

Nō Ngāti Mutunga me Te Āti Awa, Ngāti Whātua, Ngapuhi, Te Rarawa ōku Tūpuna​. Ko Amber Taylor tōku māmā

Ko tēnei taku pēpeha ki te taha o tōku pāpā. Ko Whakarongorua tōku maunga. Ko Utakura ōku awa. Ko Te Popoto tōku hapu. Ko Ngāphui tōku iwi.