Why we do, what we do
ARA Ltd was established in February 2018 with the aim of enhancing cultural (re)connection, interactions with whakapapa and whenua (land), and the normalisation of te reo Māori through innovative applications of technology.
By focusing on the interface between traditional mātauranga (knowledge) and augmented and mixed realities (AR & MR), we hope to provide the community with interactive experiences that promote health and wellbeing and bring together culture and technology.
Our digital platform is designed to share the stories of Iwi, and all indigenous cultures, during pre-colonisation times. We want to preserve and share the stories that our tūpuna (ancestors) told, and passed on for generations. The stories that talk about the importance of the Maramataka (Māori Lunar Calendar) and the environment. The stories that we are slowly losing with the passing of our elders.
Our ultimate goal is to build a distinctly Māori, tech company and create innovative activations that help increase Iwi-based tourism opportunities and encourage Māori cultural enterprise.