Kia whakatōmuri te haere whakamua
My past is my present is my future
We're combining augmented reality (AR), mixed reality (MR) and gaming technologies to encourage and enhance cultural (re)connection with indigenous knowledge and language.
We work with indigenous peoples, communities and businesses to create digital experiences that bring history to life, connect people to culturally significant sites, and preserve indigenous knowledge and stories for future generations.
ARA is 100% Māori owned digital tech company guided by Te Ao Māori (Māori Worldview) principles. Our mission:
Flood the world with digital platforms built for indigenous cultures. A place where all indigenous cultures can preserve and share their knowledge, educate, and encourage connectedness.
AREAS OF EXPERTISE
Augmented & Mixed Reality
ARA is changing the way in which people interact in the community. Using augmented (AR) and mixed reality (MR), we bring significant cultural sites to life, offering a fun educational and outdoors experience, in one.
"Journeys of Manu is very distinct as a wayfinding tool as it moves beyond connecting from A to B and creates a real connection to place, through an interactive journey that incorporates movement, culture, environment, technology and fun through a very localised character such as Manu."
Anaru Ah Kew
Māori Systems Innovator, Healthy Families South Auckland