Kia whakatōmuri te haere whakamua

My past is my present is my future

We're combining augmented reality (AR), mixed reality (MR) and gaming technologies to encourage and enhance cultural (re)connection with indigenous knowledge and language.

We work with indigenous peoples, communities and businesses to create digital experiences that bring history to life, connect people to culturally significant sites, and preserve indigenous knowledge and stories for future generations. 

ARA is 100% Māori owned digital tech company guided by Te Ao Māori (Māori Worldview) principles. Our mission:

Flood the world with digital platforms built for indigenous cultures. A place where all indigenous cultures can preserve and share their knowledge, educate, and encourage connectedness.

Award winnng games


Augmented & Mixed Reality

ARA is changing the way in which people interact in the community. Using augmented (AR) and mixed reality (MR), we bring significant cultural sites to life, offering a fun educational and outdoors experience, in one.

"Journeys of Manu is very distinct as a wayfinding tool as it moves beyond connecting from A to B and creates a real connection to place, through an interactive journey that incorporates movement, culture, environment, technology and fun through a very localised character such as Manu."

Anaru Ah Kew 

Māori Systems Innovator, Healthy Families South Auckland

Featured Work


Join Manu on his journeys around the world learning about the Maramataka. Collect all 12 taonga (treasures) to unlock hidden features.

Languages: English, Māori


Manu's journey along the Puhinui Stream in Manukau, is filled with stories about the whenua (land) and how mana whenua (indigenous people of the area) once lived.


Embark on a GPS storytelling experience like no other. Uncover rich histories and narratives that connect us to our land and the people that have come before us. Complete quests to unlock real world discounts.

In testing.


Amber Taylor +64 21 08899585

Isaac Warbrick +64 221301208

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Auckland, New Zealand

©2018 by Augmented Reality Applications Ltd.

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Last updated: 08/2019